Sunday, October 10, 2010
I Need You To See Things My Way
"And that's the frustration of the marketer or the artist who hasn't figured out how to navigate critics and the marketplace.
If you need the validation and acceptance and patronage of everyone you meet, you'll get stuck, and soon. Everyone isn't going to get it. Everyone isn't even going to get you, never mind what you sell.
Experienced marketers and artists and those that make change understand that the new is not for everyone. In fact, it's not even for most people. Pass them by. They can catch up later.
It's not a referendum, and you don't need a unanimous vote of acclamation. No, you merely need enough to stay in business, to keep moving, to make a dent. And then your idea can spread.
If the kids in the back of the bus/audience/store don't get it (or don't get you) it's their loss. Focus on those that want to celebrate the work you do instead."
KOSHi Luvs... Seth Godin